Instant: The Story of Polaroid
Instant: The Story of Polaroid by Christopher Bonanos - 192 pages (hardcover), ©2012, $25.00, (limited copies)
Instant is a book about a very unusual company. In the 1960s and 1970s, Polaroid was what Apple is today: the coolest technology company on earth, the one with irresistible products, the one whose stock kept climbing way past the point of logic. In its heyday, Polaroid was an absolute innovation machine—a scientific think tank that periodically kicked out a fantastically profitable, covetable product. In fact, the late Steve Jobs expressly said that he modeled his company to a great extent after Polaroid.
Instant is a business story about what happens when a company loses its innovative spark. It is a fine arts story, showcasing the amazing things photographers (from Ansel Adams to Andy Warhol to Chuck Close) did with Polaroid film. It is a technology story, of a company that created and maintained a niche all its own for 60 years. And it is a pop culture history, of a friendly product that millions of people absolutely adored.